Progressive by nature.

Toyota PriusThere’s never been a more exciting time in the automotive world.

Rapid advances in technology are helping us to re-invent the future of human mobility in ways the early pioneers could never have imagined. At Toyota, we feel our innovations are leading the way towards cleaner and more efficient solutions, helping to overcome the challenges that confront us all.

Prius is testament to that commitment and spirit, where our engineers and designers were bold enough to go beyond the conventional boundaries of what a hybrid vehicle could be. They had the imagination to see new possibilities, and the resolve to make a reality of their dreams.

It’s exciting to glimpse the future. It’s even more exciting to grasp it.

Toyota Prius Variants

 Prius Base
 Prius i-Tech

The future's taking shape.

Toyota PriusInnovation comes in many forms, but never has it appeared as elegant and refined as Prius.

The unmistakable shape is a result of advanced wind tunnel testing, which has taken Prius into a bold new dimension. It’s leading the way, being the first vehicle built on the Toyota New Global Architecture (TNGA) platform, which is a modular approach that underpins and unites the foundation of many Toyota models.

A more compact engine and a lower bonnet line combine to give Prius a highly distinctive silhouette. Clever placement of the fuel tank and batteries under the rear seat have created greater luggage space.

Advanced aerodynamics give Prius a world class coefficient of drag (cD) of just 0.24, which means the airflow is smoother and less disturbed around the car, further helping to enhance fuel efficiency. The body is built from high tensile steel to reduce weight, enhance efficiency and deliver better driving.

Up front Bi-LED headlamps with Auto-levelling and Daytime Running Lights (DRLs) show the way ahead. At the rear, the uniquely shaped tail lamps further accentuate the distinct flowing lines of Prius. Unique 15" lightweight alloy wheels are fitted as standard rising to 17" lightweight alloy wheels in Prius i-Tech.®

They all add up to create the unmistakable look and unique style of Prius.

Brilliant surroundings.

Toyota Prius spaceThe interior of Prius has been designed by adhering to the themes of ingenious beauty and ‘iconic human tech.’ Clutter is eliminated and this, when combined with an intuitive layout, creates an advanced, spacious and welcoming environment.

The centre display wraps harmoniously around you and the instrument panel with its low set base flows elegantly into the door trims.

The instrument panel and door trim surfaces are finished to provide a smooth, warm feel while the space above is shaped for maximum headroom. The black-out finish on the centre and rear pillars creates a feeling of greater space, and the silver chrome ornamentation presents a luxurious finish.

The premium 3-spoke Leather Accented steering wheel also places many essential controls right at your fingertips.

The front seats are designed to reduce neck, shoulder and lower back fatigue with power adjustable lumbar support (driver’s seat only). And the i-Tech® grade features a 2-step adjustable heating system for the colder days, with the seats also including Leather Accented trim plus the driver’s seat is 8-way power adjustable.

Intelligent driving.

Toyota Prius intelligentThe technology inside Prius has been developed to make driving easier, smoother and more intuitive. With Smart Entry and Start system, you can unlock the driver’s door and get going with the keys still in your pocket or bag.

On the road, technological advances such as the colour Head-up Display (HUD) will keep you informed of essential driving data without your eyes ever having to leave the road.

The centre meter delivers complete real time vehicle and trip data via colour TFT displays, including the Multi Information Display (MID). Together they deliver information about speed, fuel efficiency, driving mode, trip details, as well as climate control and audio settings. On Prius i-Tech® it also displays navigational directions.

Night or day, the Electro-chromatic rear view mirror automatically adjusts to the headlights of following traffic.

The 7" touchscreen display audio system powers 10 premium JBL speakers placed for optimal sound, rising to include Satellite Navigation1 on i-Tech.®

In every Prius you’ll also have AUX/ USB2 and Bluetooth®3 functions. Then connect your smartphone with Toyota Link4 and find fuel and accommodation, plan trips, receive real time advice, easy-to-follow directions and the latest weather information, as well as the latest music streamed through the Pandora app. You can also place your compatible smartphone5 on the charging pad for fast, wireless recharging.6

The advanced climate control system features a pollen eliminating filter and uses S-Flow Mode to focus the airflow towards the passengers, while the Eco- Score evaluates how environmentally friendly your climate control settings are, and displays this rating via the Multi Information Display (MID).

Clever thinking, smarter safety.

Toyota Prius comfortIt’s reassuring to know that when travelling in Prius, you’re protected by some of the most advanced safety features and technology ever developed.

If you’re ever facing the possibility of a frontal collision, Prius is equipped with a range of safety features, including Pre-Collision Safety system10 (PCS), which uses radar technology to sense the danger then initiates a three phase defence. First, an audible and visual warning alerts the driver, then Pre-Collision Brake Assist increases brake pressure to assist the driver and finally, Pre-Collision Brake will apply the brake.

Plus there’s the security that comes from being surrounded by 7 SRS Airbags.

Lane Departure Alert9 (LDA) uses a camera to detect lane markings and provides an audible and visual warning should it recognise that you’re deviating out of a lane, steering assist can then be engaged.

Vehicle Stability Control (VSC) uses electronic sensors to help deal with potential oversteer and understeer while Electronic Brake-force Distribution (EBD) automatically increases the brake force to the wheels that need it most.

In the event of emergency braking, Emergency Brake Signal will automatically activate the hazard lamps to warn other drivers.

The Seatbelt Warning makes the driver aware if any of the passengers have failed to buckle-up.

The Reversing Camera9 provides a clear view of what’s behind with moving guidelines on the display screen to help you into tight spaces. In Prius i-Tech,® Rear Cross Traffic Alert9 (RCTA) helps when reversing out of a parking space by detecting vehicles approaching from either side and then providing a warning via the Blind Spot Monitor in the corresponding side mirror.

Together they ensure you can drive with confidence and feel safe every time you step inside your Prius.

Full power, maximum efficiency.

Toyota Prius engineToyota’s Hybrid Synergy Drive® technology is the world’s leading hybrid technology that’s proven to deliver remarkable fuel efficiency without compromising performance.

The intelligent management system seamlessly synergises the car’s petrol engine with its electric motor so they support each other or take over completely, depending on the driving situation.

The electric motor in the Hybrid Synergy Drive® system generates enough power to drive Prius on its own. The petrol engine only kicks in when you call for more power, accelerate hard or cruise at high speed.

And because the battery is kept charged through normal driving operations, it maintains all the energy the electric engine needs.

1 Current navigation mapping database encompasses major capital and primary national road networks and offers some coverage in regional areas.
2 Not all devices will be compatible. Functionality varies depending on device.
3 The Bluetooth® word mark is owned by Bluetooth SIG, Inc. Not all devices will be compatible and functionality varies depending on the device.
4 Toyota Link is available on certain vehicle models and grades only. Toyota Link services rely on data from the driver’s compatible mobile phone and information provided by third parties. Availability is dependent on a number of factors, including the availability of third party information, mobile service, sufficient mobile data allowance and GPS satellite signal reception. Mobile usage is at the user’s cost. Toyota Australia reserves the
right to add, remove or modify applications. Further information is provided at
5 Not all smartphones are compatible.
6 Only Qi-supported devices are compatible. Refer to your device manufacturer to determine your device’s compatibility. Some devices may require the purchase of a Qi-supported accessory to enable wireless charging.
7 Active Cruise Control is a driver assist technology and should not be used as a substitute for safe driving practices. Driver should continue to monitor the road.
8 Automatic High Beam is a driver assist device only and should not be used as a substitute for safe driving practices.
9 Blind Spot Monitor/Lane Departure Alert/Reversing Camera/Rear Cross Traffic Alert is a driver assist device only and should not be used as a substitute for safe driving practices. The area into which the vehicle is driven must be visually monitored by the driver.
10 PCS is a driver assist technology and should not be used as a substitute for safe driving practices. Driver should continue to monitor the road.


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Toyota Prius

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